How are major sports marketed?
At a big golf event, Tiger Woods can be expected to undertake promotional engagements. Similarly in tennis, Roger Federer is put up for the media.
How is World Snooker to launch the Saga Insurance Masters – the game’s most prestigious invitation event?
The answer is to put a table up at Liverpool Street Station a week on Thursday and have Jimmy White on standby in case anyone fancies a game.
The point is to shift tickets for the tournament, which are presumably not selling very well.
What an embarrassment for the sport that White has been reduced to little more than a Big Issue seller hawking his wares in a public space.
And to launch one event in the middle of another (the UK Championship is on at the time) defies any logic.