Maplin Electronics are to sponsor the UK Championship for the next three years in a deal announced today.
The agreement means that the big four BBC televised events - the World and UK Championships, Grand Prix and Masters - are all sponsored.
"We are very pleased to welcome Maplin Electronics on board. This emphasises our determination to attract diverse business sectors to our sport," said Sir Rodney Walker, chairman of World Snooker.
"We have now achieved our stated aim of attracting a headline sponsor for each of our four major BBC events."
The new deal, brokered by IMG, World Snooker's sponsorship agents, can only be good news for the sport.
The World Championship is sponsored by 888.com in a deal than runs out in 2010 while the Masters will be backed by Saga Insurance until 2009.
The Grand Prix is being sponsored by Royal London Watches until 2008.
“This is a unique opportunity to increase our brand profile to a wider audience using one of sport’s most successful and established competitions," said David O'Reilly, marketing director of Maplin.
The UK Championship gets underway at the Barbican Centre in York next Monday with Ding Jun Hui defending the title he won with a 10-6 defeat of six-times champion Steve Davis 12 months ago.
A total of 47 players will be competing for prize money of more than £552,000.