Bill Sinrich, an influential figure in the sports business world through his work for IMG/TWI, has died. He was sufefring from depression for some time.
TWI produce the BBC's snooker coverage and act as sponsorship agents for the WPBSA.
In 1988, Sinrich, Barry Hearn of Matchroom and boxing promoter Frank Warren formed a consortium to rival the WPBSA but were ultimately unsuccessful.
Michael Payne, former marketing and television director of the International Olympic Committee, said: "Bill made a major contribution to the sports broadcast industry throughout the world by opening up broadcast solutions beyond the traditional level.
“He was an absolute professional across rights management and in creating technical solutions to enhance sports broadcasts.”
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