In what could potentially transpire to be one of the best things to happen to snooker in recent years, world champion John Higgins and his manager, Pat Mooney, are to launch a 'World Series' of events around Europe next year.
Four tournaments are planned between May and August with Higgins hoping the mini-tour will grow in future years.
Eurosport's blanket coverage of major events has done for snooker in Europe what the BBC did for it in the 1970s and 80s.
Warsaw, Moscow, Jersey and either Germany or Holland have been chosen as the stopping off points for the first four tournaments.
"I've been looking forward to doing something like this for a long time," revealed Higgins.
"The idea is to get some small invitational events going - and with time they will grow and grow. The future of snooker is in Europe.
"I've always wanted to give something back to snooker and, being the world champion, this is the ideal opportunity.
"My name carries a lot of weight in the game, so I want to do my best to promote the sport. I've been happy to sit in the background in the past, but with my business head on I know I've got to push myself more.
"This is a very exciting opportunity for snooker, myself and a lot of other players."
The tournaments, which will all be televised, will feature top players plus local hopefuls and will compliment rather than clash with the main World Snooker events.
This could be the start of a genuine expansion of the game across the continent.