This is hardly going to make anyone in the snooker world feel any better...

888.com have today announced they are extending a deal to sponsor Sevilla FC to 2011.

The gaming company began sponsoring the Spanish side in 2006 - the same year they started to sponsor the World Championship.

Last week, they cut short their snooker deal two years early blaming the economic climate.

Of course, Spanish football is keenly followed right around the world, but the timing of the two announcements doesn't do much to alter the perception that snooker is struggling, whether that perception is true or not.


Anonymous said...

Yes, it's hard to take for the snooker community but it's also understandable. Sevilla won two UEFA Cups in a row in 2006 and '07 and went beyond the group stage of the Champions League this year -- which arguably brought 888.com more international exposure than sponsoring the snooker world championships.

By the way, Dave, do you know whether 888.com is to continue its individual sponsorship deals with John Higgins and Ronnie O'Sullivan or will the brand now completely disappear from the snooker scene?

cheers, Eric

Dave H said...

Eric - I don't know but it would be surprising if they carried on with them having terminated the sponsorship contract with the tournament