Some 2.7m BBC2 viewers were still watching at 00.12am when Ronnie O'Sullivan clinched a 10-8 victory last night over Mark Selby to win the Masters at Wembley.
The peak viewing audience was 3.1m at 10.30pm.
O'Sullivan was of the view afterwards that the final should be best of 13 frames to ensure an earlier finish but, actually, what needs to happen is an earlier start.
The snooker drew a 13% share to BBC2, which was the most watched channel after 10.30pm.
The final also beat Match of the Day 2 on BBC1, which drew an audience of 2.2m, and Channel 4's Celebrity Big Brother, which pulled in 2.3m.