I decided not to reveal the identity of the new World Championship sponsor on here out of respect for them and the official process.
However, the WPBSA appear to have leaked the story to the News of the World - a 'source' from the governing body is quoted in their article.
Betfred are reported to be investing £2m over four years.
There will be an official announcement at a press conference on Wednesday.
Journalists have been invited but many will wonder what the point is in going when the cat is already out of the bag.